The Info Treasure Trove

Google SEO is several things, it’s an art and it’s a science.

Google search engine optimization is artistic and it’s technical. It’s logical, parasitic and opportunistic.

The aim of Search Engine Optimization is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid search engine results pages.

Historically, this has meant aiming for no1, or prime ten positions in Google however Search Engine Optimization has evolved and now a SEO needs to be more of a marketer than simply a tech nerd. A fast induction to Google SEO by the experts at Hobo…..

1. Continuously Contemplate Google’s Recommendations
2. Google Guidelines change from time to time - keep up to date with them!
3. When it comes to onsite seo, keep it straightforward stupid!
4. Hiding text and keyword stuffing on your net pages is against Google TOS!
5. Do not Game Google too much, Offer it what it desires! Don’t suppose your smarter than the geeks at Google HQ ;).
7. Bear in mind each algorithm was an idea first
8. Google engineers are trying to make the simplest search engine engine in the world. Attempt and think like one - work with them, not against them!
9. Google Webmaster Guidelines can be interpreted differently but ignore search engine SEO pointers at your own peril
10. Obtaining free placement in Google is simple - you do not need any quite software
11.To induce into free Google listings, all you need is a link from one alternative web site (that is itself in Google) to yours
12. Google desires to perceive it’s a full link to incorporate you in it’s database (index) of websites
13. You’ll submit your website to Google, however I suppose it’s pointless - I’ve got never used this methodology
14. Some seo firms charge for ’submission’ to Google and other search engines - I wouldn’t hassle
15. Be cautious - SEO will be a mysterious business - guarantee you are doing not get scammed by unethical seo firms
16. Domain authority is among the most necessary ranking factors in SEO
17. To rank in Google for a keyword your web site needs to have online business or domain authority
18. Links from different additional trusted sites to your site will improve your rankings for numerous keyword terms
19. You can’t pretend authority, however you’ll grow Google authority over time
20. Well known sites for example may capture high rankings in organic Google results for anything - a brand new web site cannot!
21. The aim of your seo is to create a sensible web site known in it’s business as a resource.

Hobo is a Glasgow SEO group. A builder of Joomla and Wordpress content websites and with a specialist team focused on Google search engine optimisation, Hobo also has one in all the most in style SEO advice blogs within the UK, with over 50,000 visitors a month and over seven and a half thousand subscribers reading the near daily recommendation on how to push your web site online.

Today I would like to talk about an easy way to get high traffic links to your site for free. This method is really simple and only requires a little of your time to see results. I have personally used this method to generate 260+ links and 392+ unique visits to my site in under a month. It also produced top ten rankings in Google, yahoo and AltaVista without even submitting my site to them! Sound exciting? Let’s get started.

What you will need:

You will need the Google toolbar to find the page rank of any given page. You can download it for free from http://toolbar.google.com/

Once you have the toolbar installed, you are now ready to start your quest for high powered links. Think of your target market and go to http://www.google.com. If you own a site about dog training, do a search on dog training and look at the results that come up. Now, click on the sites that are relevant to what your site is about. Look at the Google toolbar at the top of your web browser; do you see the page rank display? If not, click on options and put a checkmark in display Google page rank. This will allow you to see the rank of the current page simply put your mouse cursor over the green bar under page rank in your toolbar. Look at the number that is displayed, this will be anywhere from 0-10 the higher the number, the more traffic that site is getting. Ok, so you found a site with a good page rank, 4 or higher is, in my opinion, a good ranking. Now, look at the links on the page, do you see anything on the page that says links, resources, directory or anything similar? If so, this is where you can add your website link and description of your page. Some webmasters will ask you to put a link on your website in return for the one they place on their site. This is very easy to do. Simply create a page on your site called links, or resources, or whatever you think would be relevant to your site. Most website owners will have specific instructions on what they would like you to place on your site. just follow these and it will work out fine. You will want to make the description of your site as attractive as possible to entice people to click on your link. If the site receives a lot of traffic, it is likely a lot of people will click on your link and check out your page. There you have it, FREE traffic.

Do this every day, and if you get only one link a day that’s 30 links a month pointing to your site! This will produce good targeted traffic and get you listed in the search engines quickly and it won’t cost you a dime.

Michael Tugend is an affiliate marketer who specializes in link campaigns to build traffic to his sites. To learn more about the resource Mike uses to run his campaigns visit his website at:
http://www.allyouneedtosucceed.net/power.htm

Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE traffic from the search engines seems the most logical way to go, actually staying ahead of the game can be tough. Here are my top 3 ways to send your traffic counter spinning without the headaches.

1. Trading Links With Other Webmasters:

By mutually agreeing with another webmaster to trade link exposure on each others site, you’re expanding your market reach significantly. Not only does this generate instant traffic from the link partner, but you’ll also BOOST your Google PR and link ranking with other search engines as a bonus.

This helps you rank better in the listings, generating even more FREE traffic, without doing any complicated SEO.

There are some great tools to help you get started trading links. Some of them are even free. I don’t recommend them personally because annoying banners or other types of ads compete for the same space, doesn’t look very professional.

Alternatives to FREE software worth checking out are…

The ALMIGHTY Zeus - The one I use. Tough to get used to, but an excellent piece of kit. The darn thing learns and just keeps getting smarter the more you use it. (And a FREE trial so you can become a master before you buy)
http://www.cyber-robotics.com

Reciprocal Link Manager - Not as sophisticated as Zeus but much easier to learn if you’re pressed for time.
http://reciprocal-manager.com/

Axandra’s Arelis - Lots of great reviews for this one and more in the Zeus mould.
http://www.axandra-link-popularity-tool.com/index.htm

2. Writing Articles to Publish Online:

This technique is a very close second to my favourite one which I’ll share in just a moment. The amount of exposure you can get from writing a simple article is astounding.

After you’ve written it up, you submit to the major article directories, then just sit back and watch the traffic stream in.

As an added bonus you start to gain more respect within your industry. Articles have this uncanny knack to create an aura of expertise around the writer.

You also benefit yet again with search engine ranking, as other webmasters with mailing lists publish your article on their site. Creating yet another link back to you.

Articles are a VERY effective pre-selling technique too.

How much more targeted would a prospect be arriving at your website after reading one of your articles in an email or on another site?

Not only did you get the recommendation from the publisher, but if they enjoy reading your article and get some value from it, you’ve already broken down one of the main barriers of selling…

TRUST!

Here are some cool resources to get stuck into:

Editorial guidelines:
http://ezinearticles.com/editorial-guidelines.html

Some great “How To” advice:
http://www.promotewitharticles.com/howto.html

And a nice BIG list of directories and announcement lists:
http://www.marketingchick.com/howto/article-marketing.shtml

3. Viral Marketing:

Viral Marketing is defined as “Any advertising that propagates itself the way viruses do”; E.g. When Hotmail users send e-mails, they “infect” the recipients with the tagline at the bottom of their messages.

If you UNLEASH a ‘Viral Marketing’ campaign, it will just keep on multiplying, spreading your message around the web like wildfire. I absolutely LOVE this method of sending quality traffic to my website for FREE.

Generating free traffic with ‘Viral Marketing’ is easily the most rewarding use of your time. Taking good steps to craft the right offer and layout of your ‘Viral Marketing’ message is essential. But get it right, and not only will a truck-load of qualified visitors come to your website, but an air of respect and expertise is generated around you and your business.

Copyright 2005 Andy Murray

Andy Murray is a marketer and publisher writing informative reports to help grow your online business. Get his latest offering “Unleash Your Viral Marketing Potential” for FREE by simply following this link:
http://www.zerohourmarketing.com/Viral-Marketing-Report.htm