My Commerce


July 8, 2010: 5:00 am: adminMarketing Info, My Commerce, The Tech Life

The story of the memory sticks is in realiity pictured very quick. Along with the actual growth of latest notebooks the data memory had to be produced, as well. As there were before only discs, there were advanced compact discs. At this time the USB-Stick had his source as well. During the betterment of the compact disc to the CVC-Rom, the USB-Stick has not modified but was continually technically developed. But what does a memory stick stands for and how can with use it on our best profit?

Information and info to the memory stick

As already said the USB Stick is a memory media for all data?s and computer programs outside of the computer. By USB-Connectors on the portable pc or home computers the data transmission takes place in several directions. This means data?s will be transported from the desktop computer to the plug or from the flash memory stick to the portable pc. The limits are the maximal memory capability of the USB-Stick. They got with capacities of 128MB and did raise up to 16GB so fare. Due to the amount of storage now about everything that is important can be transferred and stored on the flash memory stick. In the same time as storage grew the transmission speed improved easily. It began with USB 1.0 and extended in the meantime as of now to the standard USB 2.0. Under development there is at the moment the USB 3.0. Because of the higher speed data transfer rates data?s transmit much faster in any ways.

Meanwhile there are not only on home computers and netbooks USB-Connections but on portables for example, too.

Due to pre installed software program the usb memory sticks connects automatically to the USB-Ports by himself. By this the doing of the memory stick is very favorable and smooth.

March 23, 2010: 2:20 pm: adminMy Commerce, Product Tips + More

White labels are used by some websites to facilitate a successful brand for offering its services

The name has originated from the white labels image on the packaging where the trade dress of the marketer finds place. The origin of white label products can be traced back to the period when DJs removed the label from vinyl records so that other DJs could not recognize the track. The removal of labels from DJ records popularizes the term white label record.

In general, white label production is for generic electronics manufactured at a large scale, such as television sets and DVD players. Some companies sell their products under a sub-brand name that is used exclusively by them. For instance Brand-A may sell the same model-A of DVD while Brand-B may sell it as a model-B.

Moreover, certain websites adopt white label programs for facilitating a popular brand to provide a service, that too without investing in developing infrastructure and technology itself. For instance Amazon.co.uk has been running the website of Waterstone’s until recently. Similarly, LoveFilm runs the DVD Rental services of Tesco. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Besides, a few manufacturers produce generic brand labels at low-cost, with just the products name, like Cola.

Sometimes, smaller banks pass on their credit-card operations to the bigger banks. The bigger bank charges fee from the smaller one to issue and process the credit cards as white label cards. This enables the smaller banks to run their own branded credit cards without investing in the infrastructure that would otherwise lead to high operating cost.

March 12, 2010: 7:50 am: adminEntrepreneurs, Market Patrons, My Commerce

The FX is such a giant marketplace, it is very exciting and occasionally even a bit overwhelming. There’s actually trillions traded everyday and usually when individuals obtain a proper awareness of just how vast it really is, they need to get a piece of the action.Though, potential traders shouldn’t hurry into something, since while it is very exciting, it is also extremely high risk as well. The opportunity to earn lots of money is there, but there’s additionally the possibility to lose lots of money also.People need to appreciate Reviews Of Forex Nitty Gritty since a good fx broker will totally be the main difference between earning money in the marketplace, or failing.The brokerage can make a big difference to how well individuals do, for the reason that in the fx markets they in actual fact work as market makers, and therefore they are able to change the spot prices of a certain currency to some level. Often, low quality foreign exchange brokers can really manipulate these prices against the traders.It is really important for potential traders to be able to stay away from these brokerages and go with the high quality ones. Traders may test researching for stuff like reviews of easy forex in the search engines to start obtaining an concept of what is good and what isn’t..

December 9, 2009: 2:56 pm: adminMy Commerce

In essence affliliate marketing resembles an auction site. Your internet site promotes various good and services in return, you receive a cut from every purchase. It isn’t as much work, very low overheads, it sells 24/7, and it is simple to pick up. Firstly, you must make up your mind what merchandise or niche market you want to work in. A way of doing this is, find out solutions to issues a unique market segment is looking for, and then what solutions will help them. An effective way of achieving this speedily is finding unique narrow keywords; by and large people look for these less often, but a higher percentage of these convert. These lucrative keywords can be discovered by using Micro Niche Finder or or a a similar program. The information collected by this computer program or other applications or services gives you a listing of associated terms which you can focus on in order to get a head-start when it comes to ranking on an internet search engine. Further data is available by the program, for example how many searches each one gets, the exact number of other sites using the particular keyword or phrase, even competitor details. Lastly, the information created can help you find the right domain, assist you in putting together your site, and also discover the greatest sales opportunities. Constructing a website is next on the list; yet it will take more than just that. Getting the best placing on internet based search engines needs the optimization of your web site. Applications such as SEO Elite should make this easy. Competing sites are examined by the program which then provides suggestions to increase search engine performance.

With SEO Elite the info supplied by the software package indicates where you should look for appropriate links, which words to concentrate on, and even details on where to submit articles. Concisely, Seo Elite information is much like to the information that an SEO professional would offer.

Once you know which market segment you want to sell in, design some advertising, and your website has been designed, it is time to get your web site up in the search results. Earnings will roll in without much effort and wonder why you did not think of this before!

May 19, 2009: 1:41 pm: adminFortune, My Commerce, Universe Of Management

Leading investment bank Lazard reported a 5% increase in revenue during the second quarter, even as corporations all over the globe are experiencing economic turmoil. Helmed by CEO and Chairman Bruce Wasserstein, the private equity firm reportedly gained $64.6 million in net income for the second quarter, resulting to a total of $467.4 million in revenue.

The firm’s success may be because they prevent huge losses that have decreased the sales in rival companies such as Merrill Lynch and the now-defunct Lehman Brothers. The dealmakers of Lazard reported a 37% rise in income for the second quarter, as corporate buyers remained solid on keeping their deals.

Just recently, Bruce Wasserstein renewed his contract with Lazard. He signed a 5-year contract to remain as the chairman and CEO of Lazard, with a base salary of $900,000 per year. Wasserstein’s leadership qualities have apparently impressed the executives of Lazard, as the firm’s fourth quarter also showed a considerable gain.

During the quarter, Lazard closed in on deals such as China Investment Corporation’s $5.6 billion purchase of a stake in Morgan Stanley, and Bear Stearns’s $1.4 billion sale to JPMorgan Chase. The firm only earns its advisory fees once the deal is closed.

Bruce Wasserstein currently helms Lazard and the firm is still continuing its other major business, which is controlling asset managements. This raked in $178.8 million in net income for the second quarter.

July 9, 2008: 7:55 pm: adminMy Commerce

In short, my bank made bit of a mess of opening a new business account for me. And I waited for about 6 weeks before I eventually received a paying in book and cheque book.

They also told me that I wouldn’t be able to see this account along with my other accounts when I used their internet banking facility. This would have been very inconvenient when trying to see my balances or transferring funds between accounts.

My bank manager was clearly very embarrassed by these problems. He sent me several letters of apology and also a present of a very nice Cross roller-ball pen.

At one point, I was getting so frustrated with what was happening that I actually thought about changing banks. But on second thoughts decided that I ought to at least telephone him and explain my frustrations. By letting him know how I felt, he at least had a chance to put things right.

Finally, he did manage to solve all the problems. My cheque books did arrive. And he managed to get all my accounts set up on one internet account.

I was a happy customer once more. And I will be staying with this bank.

But what was it that saved the day. Was it the letters of apology? Was it the Cross pen?

No. What convinced me to stay with this bank was when my manager had some temporary cheques made up for me and then drove 10 miles to hand deliver them to me.

I actually only needed to use one of those temporary cheques. But it was the manager’s commitment to me as a customer that made the day.

Interestingly, the pen didn’t save the day. But it is a lovely reminder of my manager’s commitment and care.

How would you and your team demonstrate that you care?

Derek Williams is creator of The WOW! Awards and Chief Executive for the Society of Consumer Affairs Professionals in Europe.

For more information about Derek Williams visit http://www.MrWow.co.uk.
For The WOW! Awards (including access to a FREE customer service newsletter) visit http://www.TheWowAwards.com

June 7, 2008: 10:00 pm: adminMy Commerce

G’day ladies and gentlemen,

This is Sorna Devadas here, writing my first article for the Internet. I have personally designed and developed around 15 websites for paying customers that have all been thrilled with the results and now I’m learning how to build my own websites that make money for me :-) You may have read alot about affiliate marketing and building websites that make you money while you sleep. There are so many strategies that you’ll hear bits and pieces about so here’s one concept that stuck with me, as I read more into this fertile opportunity, the basic sales process. When attracting visitors to your website, some will make a purchase and some will leave without buying. The two things we want to watch are the number of people visiting and the number of those visitors making a purchase.

This percentage is the Conversion Rate and the dollar value is the Sales Per Visitor Rate (SPV). To calculate the sales per visitor rate, take the value of the sales you made for a given time period and divide it by the number of sales you made for that period.

For example, in the last 12 months you may have made 550 thousand dollars worth of sales and had 300 thousand visitors. The SPV is then $1.83.

By increasing the number of visitors alone you will increase your profits and by increasing the sales per visitor rate alone, you’ll also increase profits. By increasing both of these as time goes on, your website will become more and more profitable. Typically you can expect between 1 and 10 of every 100 visitors (Conversion Rate between 1 and 10%) to buy something and for those that don’t buy, try to obtain their email address so that you can contact them later with more offers. This is another powerful concept called the signup rate. Signup rates vary between 10 and 33%. Any less than 10% needs work, any more than 33% is fantastic!

I hope you found my first article useful. All the best with your online success.

Born in Lithgow, Australia, I completed a Bachelor of Computer Engineering Degree from the University of Western Sydney in 2001. I established Futurcom International, a website design and development business that has built over 15 websites from simple to complex in nature. I’m now focussing on building my own online enterprises and am starting with affiliate marketing websites.

To find out more about how to increase your SPV and for more powerful concepts, visit http://www.internetprofitmentor.com Here I found a wealth of useful and free information with over 12 hours of video and a 120 page e-book. There’s also a comprehensive free course, a rare jewel amongst lots of expensive courses around.

May 16, 2008: 2:14 pm: adminMy Commerce

Being in business is all about developing some level of trust with customers. In order to sell a product or service, there must exist a small amount of trust or there’s no way in this world anyone would hand over their hard earned money. Given the amount of commercialism and ‘hype’ that most consumers are subjected to today, gaining that trust is a more difficult task than ever before.

Let’s face it, today’s consumer is skeptical. Each and everyday he or she is bombarded with hundreds of flashy ads, screaming commercials, or the next ‘Be All, End All’ special. With everyone proclaiming their product or service to be ‘the best thing since sliced bread’, what can you do to cut through this hype and gain that much needed trust?

The most powerful tool for cutting through the hype is the use of customer testimonials.

You see, everyone expects you to gush about your own lawn care service. They expect you to say that you can make their lawn look like something out of a magazine. If they don’t hear you say how much cheaper, better, and more spectacular than anyone else your service is, they start to question your sanity and sense as a business owner.

However, just because YOU say it doesn’t make it true.

On the other hand, when someone that doesn’t have a vested interest in your business is willing to step forward and say that you can indeed make their front yard look like something out of a magazine, you’ve made a HUGE step toward gaining that all important element of trust.

Testimonials are very powerful. They have the magical power of persuasion. They create credibility with everything you’ve already said about your lawn care or landscaping service. They break down those natural barriers of distrust and skepticism that make acquiring a new customer a difficult task.

So how do you use testimonials to gain that trust?

First of all, you should use them whenever and where ever possible. Anytime you’re interacting with potential customers, you should have customer testimonials available. That means if you’re running an ad in the yellow pages, you should include a customer testimonial. If you have an ad in the newspaper, include a customer testimonial. Do you have a website? Have one entire page dedicated to customer testimonials and put a few on a sidebar on your home page. Handing out flyers or door hangers? Don’t forget to include a few customer testimonials on them.

Imagine this scenario for a moment. You receive a call for a bid from a potential customer and after looking at the property, measuring and figuring all your associated costs, you hand them a bid for a long-term maintenance contract. After looking at the numbers, their eyes get big, they take a deep breath, and say, ‘Wow, that’s a lot more than what I was expecting.’

What do you do? Do you start into your sales pitch about how you always cut in perfectly straight lines, leaving a perfectly manicured lawn? Or about how you personally inspect every square inch of grass to insure the proper cut? Or about how you use only top quality fertilizers and weed killers? While all this might have some impact on the potential customer, it’s a tough spot to be in. Isn’t it?

However, what if along with the bid sheet you handed them 4 or 5 pages of testimonials from customers saying things like, ‘well worth the cost,’ ‘a little more than the competition, but I couldn’t imagine having anyone else do the job,’ ‘I’m so thankful for the beautiful lawn AND time to enjoy it with my family’, or ‘I’m the envy of the neighborhood and I didn’t even do anything.’

Now, instead of you having to justify your price, you let your satisfied customers do the selling for you. You let them share with this prospect the reasons why they should choose you to do the job over ‘Joe’s Lawn Care’ from down the street. Their words are so much more powerful than anything you could EVER say.

You’ve also instantly cut through all the hype, double-talk, and chest pounding done by the majority of businesses and given your prospects a reason to instantly trust you.

Again, a third party endorsement is much more believable than someone out tooting their own horn.

Without a doubt, customer testimonials have selling power that could never be matched by even the best paid salesman or copywriter. Get them, use them, and let them make the job of selling your lawn care services much, much easier.

Chestin Salisbury is President of Lawn Care Marketing Magic, a direct response marketing consultancy located in Charlotte, NC that focuses on the lawncare and landscaping industry. He has been helping small businesses grow for 5+ years by creating marketing systems that use time-tested direct response marketing principles. Lawn Care Marketing Magic has access to 100+ years of experience and is capable of creating a marketing plan that grows YOUR business. Chestin is also the chief-editor of ‘The Lawn Care Marketing Magic Minute’, a weekly e-newsletter that focuses on helping your grow your business. To learn more about these lawn care direct marketing systems and to sign up for the weekly e-newsletter, visit http://www.LawnCareMarketingMagic.com.

May 15, 2008: 9:28 pm: adminMy Commerce

Improving customer service starts at the top - with us owners and managers. We need to be living pictures of how we want our staff to treat customers. Having 10 plus years operating, owning and working in the food business and being a customer myself, I know what good customer service looks like. If I don’t place a high value on the best customer service possible, then my staff won’t make it a priority either.

From the time a customer walks into our establishment until the time he or she leaves, we need to treat them as guests in a mature, professional manner, regardless of their demeanor or our good or bad day. We are there to serve them and meet their needs as best we can. They are buying our service. The following are some great tips I have picked up from different sources over the years.

Atmosphere: This is the way your establishment looks and feels . Is your music too loud? If it is, it creates a confusing atmosphere where you and your customers could have problems hearing and understanding each other. The music needs to be tasteful and relaxing.

Clean: There have been many surveys by market research companies revealing that customers place cleanliness at the top when deciding where to dine. We did a survey and seventy five percent said if the restaurant was not clean, they would leave. Having a clean kitchen is great, but the customer doesn’t usually see it. It starts from the moment they drive or walk into your establishment. Is it free from litter, gum, and cigarette butts, and is the front door clean and sparkly? Are your windows clean and free from tacky signs or posters? Are your floors and floor boards clean? A customer in our business recently pointed out to me that the return air vents was dusty and dirty. Since I’m not in the habit at looking up at the ceiling, I was glad for her input and took care of it right away! How about those menu boards and menus, if they are dirty your customers may lose their appetites.

Are you using a smelly rag to wash the tables with that leaves an odor on the table? Customers think it is more sanitary if you use a spray cleaner and paper towels, but make sure you use one paper towel to clean the seats with and a separate one for the tables. Check with your health department to see what cleaning solution is required for your area.

The restrooms need to be clean, stocked, free from odor, have no graffiti on the stalls or doors, and have proper lighting. Train yourself and your staff to check these often during the day.

Staff: Good manners are a must! Saying please, thank you , and may I help you should be a requirement. . Also make it a rule that they need to be professional and not use foul or offensive language. Remember, this starts with you and the way you treat your staff. Body language is another part of good manners. Never stare, look past a customer, roll your eyes. Instead smile, ( no smile indicates indifference) make eye contact, and greet your customer as soon as possible. Customers are less likely to leave when you’re busy if they are acknowledged right away.

Accuracy: Give the customer your undivided attention and repeat their order to them. We all make mistakes, including the customer and this will help insure that they get what they want. Even doing this, sometimes the customer will tell you their order is not right, but never get defensive even though you know that they were the ones at fault. Just apologize and tell them you want to make the order right.

Proper Staffing: If your employees are overworked, they won’t be concerned with accuracy or good customer service and there will be no time for stocking or cleaning. Employees tend to burn out faster if they are overworked.

Finally, thank the customer and bid them farewell. This will leave them with an overall sense of a positive dining experience.

About The Author

Luana Owns the web-site, allfoodbusiness.com. She has, along with her husband, owned and operated restaurants for over ten years. lemmons@allfoodbusiness.com

April 25, 2008: 11:53 pm: adminMy Commerce

Increase Company Productivity

After years of hard work, finally your business started to pick
up. You are selling more products then ever! You have lined up a
good number of suppliers and buyers. Things have never been better
than now. Except one thing! With rising sales your overhead and
supply chain expenses are also sky-rocketing. Your profit margin
is no longer the same as it used to be! You feel that you are in
a limbo! How to increase productivity? How to cut costs without
giving up sales?

Sounds familiar to you? Well, your company is not alone! According
to IDC, a research firm, while interviewed, overwhelming majority
of the company executives claimed that their biggest concern is
declining profit margins.

Companies, in order to stay competitive, must find solutions to
increase efficiency in business operations and control costs. Is
there a solution to this ubiquitous problem?

Remember Dorothy from the children classic “Wizard of the Oz”?
She had to go through numerous obstacles in her quest to find a
way to get back to Kansas, her home. Only to find out that the
silver shoes that she was wearing from the very first day since
the cyclone brought her to the Land of Oz could have taken her
back home, all she had to do was to knock the heels together
three times and command the shoes to carry her wherever she
wished to go.

Similar to this story, solutions to these corporate problems are
widely available right under your nose, only you as a company
executive have to overcome the fear of new technologies and adopt
them to your own good.

B2B exchanges or emarketplaces are capable of solving many key
problems that corporations are facing today. Emarketplaces can
provide immense opportunities to automate supply chain process,
increase operational efficiency, reduce overhead costs and expand
market at a minimal cost.

Using emarketplace effectively
Two primary factors of company productivity are Revenue Increase
and Cost Cutting. Both are achievable if a company seriously
decides to incorporate emarketplace features in all aspects of
business operations. That means if as a company you want to reap
all the benefits of emarketplaces, you have to commit yourself
seriously.

Become a member
Once you find an emarketplace that suits your requirement, the
first thing what you have to do is to register and become a member.

Most emarketplaces have different membership packages. Although,
to check out the emarketplace - whether it is viable for your
business or not - you might start with the free membership package,
but once you are satisfied with your selection, to use the
emarketplace to your advantage you should choose the package with
most features and functions.

Integrate your products to e-catalog
If you are a supplier, this is a very important step to take.
Unless you have thousands of products to sell, this should not
be a difficult task. All emarketplaces use either a form or
wizard-based, not-so-complex and user-friendly product adding
tool. Since e-catalogs that emarketplaces use are industry
standard, once you aggregated you products, same information you
will be able to use in other e-catalogs, emarketplaces and even
in your own website.

Apart from your own buyers other prospective customers from the
emarketplace community are able to view your products in the
e-catalog, which in turn will bring you new contacts and sales.

Create products for sale offers
You should create sales offer of your primary products that you
carry most of the time and post them on the emarketplace. Many
emarketplaces have options to sell products with different
procedures. You can make offer to sell access inventories through
dynamic market, also called auction, you can make hot offers
with time limit, etc.
This is an extra sales channel in the beginning, which might grow
into your primary one!

Involve your buyers and sellers
If you would like to use an emarketplace most effectively, you
have to get your suppliers and buyers on board too. Supply chain
management solution that usually comes with an emarketplace
allows you to reduce operational costs significantly.

- Encourage your buyers to send request for quote for a product through the inbuilt system of the emarketplace.
- Make strict rules within your company to send all quotes exclusively through emarketplace.
- Ask your buyers to send Purchase Orders to your company via emarketplace.
- Bill all your clients using invoicing system of the emarketplace.
- Manage shipping and handling though emarketplaces.
- Convince your suppliers to use the same emarketplace so that even as a buyer you can get the benefits of a B2B exchange.

Complete adoption of an emarketplace will help a company gain
numerous benefits. The following figures taken from various
research notes emphasize the importance of e-marketplace in
today’s business world.

- Thanks to emarketplace, companies can reduce purchase order processing cost from US $75 to less than US $10.
- By automating sales and customer support processes companies can lower overhead costs up to 25 - 30% easily.
- Companies also can reduce more than five percent of their maintenance, repair and operation by incorporating e-business solutions, which are integral parts of any emarketplace.
- Business process automation using B2B emarketplace helps companies decreasing of document errors from 20 percent to less than one percent.

B2B Emarketplace solutions are great opportunities

The famous inventor Thomas Edison once told, “Opportunity is
missed by most people because it is dressed in overalls and
looks like work.”

Company executives are by no means afraid of hard work, but
unfortunately many of them have colossal fear of high
technology and because of this reluctant to explore new
Internet-based technologies to their advantage. If you are
one of them, be assured that knowledge required to adopt
emarketplace to your business and manage it properly is easy
to learn and implement.

Nowshade Kabir is the founder, primary developer and present
CEO of Rusbiz.com. A Ph. D. in Information Technology, he
has wide experience in Business Consulting, International
Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace
with solutions to start and run online business.
You can contact him at mailto:nowshade[at]rusbiz.com,
http://ezine.rusbiz.com, http://www.rusbiz.com

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