Marketing Info


September 10, 2008: 9:29 pm: adminMarketing Info, WWW

I have previously used advertising in newspapers, magazines, on the radio and on television in an effort to generate new business. Now it seems like everyone is using the internet, so I want to start using online advertising to generate new business as well. Can anyone recommend a good company that specializes in internet marketing online advertising? I would really appreciate some advice since I haven’t tried this in the past. I am sure it would help though, so I can’t wait to get some sort of internet advertising campaign started to promote my business and my products. What is the best company for this?

I really want to improve my business, and I am always looking for new ways to do this. My latest idea is to use internet marketing to get the word out to more people about my business. However, since I really don’t know how to do this I need to find a company that specializes in internet marketing online advertising to help me accomplish this goal. Can anyone recommend a good company? I have never advertised on the internet before, so this is all a bit new to me. I have hired a company to set up a website for my business as well.

July 10, 2008: 4:49 pm: adminMarketing Info

Whatever your company’s needs for purchasing or bringing back foreign money, FCD may be able to help your business save up time & money. Currencies.co.uk offer one off abroad exchanges, regular abroad exchanges, and also have options whilst bringing foreign money back to the UK.

The company are the best independent currency negotiators having just been operating since 2000 this is somewhat striking. Currencies.co.uk have an exceedingly extraordinary team of brokers who have become well known in their capable advice & support Another reason the FCD team are thus widely used is that for currency exchange they have the very best currency rates & the best foreign currencies trades, all this has been appreciably documented by The Sunday Times and 2 Observer. Foreign Currency Direct specialise in foreign currency exchanges. They offer exchange rates at very competitive rates so view the rates online at their site.

The FCD website can be astonishingly easy to use; once people have opened an account you might well be able to guarantee the current foreign money exchange rate by using phone. If a foreign money rate should be declared that you yourself agree, FCD can often like a shot fax, email or perhaps post a confirmation. When you acquire foreign money with the website, the foreign currency rates will often be based around live interbank prices (the foreign money rate at which one bank retails to another) The above mentioned are aggregated from across a number of sources, can be found to be quoted at real time & will probably be further competitive than typically quoted by high street retailers & building societies. The interbank exchange rate, that most foreign currency exchange sites and newspapers show is a mid market foreign money rate that is not in fact for sale to exchange at. You can often always acquire a currency rate somewhat below the interbank foreign money rate or conceivably sell a little above; this is the just way the company will offer the foreign money exchange.

Because you are emigrating you are likely to be exchanging large amounts of currencies into a foreign money, your foreign money exchange rate rate will end with the difference between being able to afford a little luxurious extras or possibly ending up with lots less than you yourself budgeted for.

June 6, 2008: 1:57 am: adminMarketing Info

If you can use more new targeted traffic to your site, and I mean TONS of new hungry visitors crawling all over your site, I’ve got great news for you.

Now there’s a powerful, inexpensive new way to bring in all the sales, leads, customers and dollars you’ll ever need.

The kind of business that will rocket your sales right off the charts.

If you’ve been looking for a quick and easy way to get your website noticed by your niche, this article will tell you all about the MOST effective tactic that exists for a long long time, but ONLY used by elite few.

I agree, getting traffic to your site is really expensive these days.

And if you are in a highly competitive niche, the cost per visitor in pay per click search engines is pumping up day by day.

It’s just not affordable to sit and wait for the traffic to pour into your site. You’ve to kick yourself and do something right, to see the traffic rolling in.

So what to do ? I hear you saying. Stick this ‘word’ in your mind if at all you’re even least interested in getting ALL the FREE traffic you want for your site.

And the ‘traffic-generating’ word is “CONTENT”.

If you’ve been online for some time, I bet you’ve heard…

“Content is the KING” - And that’s absolutely right.

Creating content can get you traffic in a number of ways…

1. You can write an article of around 600 words in your niche. Stick your resource box or an ad below your article and submit them all around the net. This will get you truckloads of FREE traffic beyond your expectations.

2. Content on your website acts as a search engine bait.

3. Content in your newsletter drives repeat visitors to your site.

4. Your content can be used to create…

* Viral ebooks

* Reports

* Articles

* Mini-eBooks

All these can be used as a free bait to motivate your visitors to signup in your list.

5. You can use your content in the form of ecourse and thus establish your credibility in the eyes of your subscribers.

6. Content in your blog gets search engines to spider your site again and again.

7. You can even exchange your content with other sites and thus increase your link popularity.

8. Content will also get you high search engine rankings, increase your page rank in Google and boost up incoming links to your site.

You just can’t get a better deal, all for FREE.

Now you’re aware about the costly truth of website traffic and what you need to do to convert your site into a traffic magnet, starting TODAY.

Murtuza Abbas specializes in creating simple ‘Profit Pulling Minisites’.

Create amazing Minisites in 3 Hours or Less. Grab your FREE $147 ‘Minisite Creation Pack’ & learn how to start an internet business today…

http://www.7DaysToEarn.com

May 31, 2008: 11:10 pm: adminMarketing Info

If you are just starting out online, you will be constantly on the lookout for internet marketing tips. You want to know the quickest way to get your business going and you don’t want to have to buy hundreds of e-books to get the information you need.

The problem is that your search for tips can leave you overloaded with information. You’ve probably already signed up for every newsletter out there. Although there are many good free email newsletters available, you’ll soon find yourself swamped with advice - some of it conflicting.

And you’ll find that every marketer and his dog is offering you the best product and in fact you may open your inbox to find that 20 people are trying to sell you the same thing at the same time!

So how can you choose the best way forward? The secret is to focus. Find something which is not too complicated - something which you feel comfortable doing. Look for a method which is working for other people and then concentrate your efforts on that, until you have achieved your first goal, which could be something fairly modest like $200 a week.

Some areas in which other people are making money are: creating and selling digital products, selling goods on E-bay and affiliate marketing.

E-books, audios and videos can be created easily and cheaply and once they are set up online, can be downloaded automatically as soon as the customer pays. The downside is that they take time to produce and you’ll need to do a fair bit of market research beforehand to make sure your product will sell.

E-bay is an increasingly popular way of making an extra income, but does require buying products and then posting them once they have been sold.

Affiliate marketing is probably the easiest starting point for anyone who is new to the internet. Someone else has done the market research and produced the product, the sales letter and the marketing materials. One of the best internet marketing tips is to focus on someone who is successful, learn from them and track your results. Once you are successful with someone else’s product, you can apply the same internet marketing tips to your own digital products.

© Waller Jamison 2006

Waller Jamison is a careers advisor and website owner. For more information on the techniques mentioned in this article go to: Internet Marketing for Beginners

: 4:22 pm: adminMarketing Info

Before working with a new client on their marketing plan, I always ask them to review the sales generated for the previous year and they are often surprised to see that their sales are supported in large part by repeat customers. On average, repeat customers contribute 60% of annual revenue to companies but marketing campaigns are often focused on getting new customers. Businesses spend $1 retaining clients for every $5 spent attracting new customers. Once you’ve secured a new customer what are you doing to convert them to loyal customer? There are many tactics that make marketing to your repeats clients easy, affordable and effective—here are some that have worked for me.

Be Generous

Develop a loyalty program for frequent buyers. It can be as simple as offering a special “friends only” discount, especially if yours is a highly price sensitive business. Maybe you offer, and get credit for, complimentary products or services. Recently while dining in a wonderful and pricey restaurant, the owner personally selected and sent to our table a fabulous complimentary dessert. Although the dinner was still very expensive, we felt quite special and will continue to be loyal customers.

Be Thoughtful

Send a handwritten note to every client at least once every six months. If you see their name in the press, send a note. If you see an article about their industry, send it along with a note. Let them know you’re thinking of them, and be sure to include your business card.

Be Loyal

Be a good customer to your clients by using their services and products when possible. And be a good friend by referring others to your clients—you’ll probably see more referrals coming your way, too. Some people join networking groups to increase word of mouth marketing but I’ve always found that supporting my clients through active referrals is a great way to stay connected. They always call to say thanks and I have another opportunity to touch base.

Be Consistent

Send a newsletter or e-letter on a regular basis. This is a great way to stay in touch with your current clients as well as pitch prospective customers. Clarity of message and consistent production are important in getting credit with clients. If you don’t have someone on staff that can handle this, outsource it. Each issue of our monthly newsletter generates calls and emails from our clients, and most importantly, we receive business. Bottom line, it works.

Be a Good Communicator

I’m amazed at how often our existing customers don’t know about new services that we offer. Most businesses continue to evolve but sometime we forget to let existing clients know how our growth translates to new solutions and benefits for them. Last year when we launched a new service we developed informational marketing materials and sent them only to companies we had worked with in the last five years but had been inactive for more than six months. The sales generated a healthy return on investment but the lesson we learned was more valuable…clients can’t buy if they don’t know what you’re selling.

Claudia Trusty develops strong marketing and branding messages that drive results for small and mid-size companies. For twenty years Trusty and Company has produced communication solutions for clients in retail and service industries. Visit them on the web at
http://trustyandcompany.com/.

May 27, 2008: 2:17 pm: adminMarketing Info

Have you ever met a donor who liked funding infrastructure? I
have. Once.

When I served as Director of Development for a national
non-profit, my organization needed a new heating and ventilation
system for the national office. The cost was around $75,000, as
I recall. The executive director approached one of our major
donors, a businessman who was also a faithful supporter, and
asked if he would like to partner with us. The donor promptly
wrote a cheque for the full amount. Later on, that same donor
made a commitment to pay for the parking lot to be re-paved, a
renovation that would cost over $25,000.

That donor was the exception. Most donors do not get excited
about paying for sheet metal ducts or fresh asphalt. Donors give
to people, not programs. Donors don’t send donations by mail to
support a mission statement. They don’t respond to appeals
because of your vision statement. Or simply because your general
fund is depleted. And they are not (with rare exceptions)
inspired to pay for electrical bills, staples, travel costs and
plumbing repairs. Donors are people. And people give to people,
usually to help people.

This basic fundraising truth means that you must state your
organizational needs in human terms whenever possible. You must
translate your case for support from non-profit-speak into flesh
and blood. Donors want to know how their gift will help the
people that you serve.

This fundraising truth still applies even if you do not serve
people. If your non-profit promotes nuclear arms disarmament,
for example, your donors want to know how their gift will end
nuclear weapons testing. If you are an animal-rights charity,
your donors want to know how their financial gift will rescue
animals from laboratory experiments.

How to say “people,” not “programs”
If
you are raising funds for a specific project that aims to help a
particular people group (children, seniors, single mothers,
children with cerebral palsy), then your job is straightforward.
Ask yourself these questions:

1. What is my client’s need?
2. What do we presently lack
to meet that need?
3. How will my client benefit if we
meet that need?

Here is an example. Imagine that your non-profit organization in
South Africa runs an orphanage for children whose parents have
died from AIDS. The children are suffering from dysentery
because the local water supply is contaminated. Your solution is
to drill a well. You need $50,000.

You could send an appeal letter to your supporters, asking for
$50,000. Mistake.

You could send an appeal letter to your supporters, asking for
$50,000 for a new well. Another mistake.

Remember, people give to people to help people. Your donors want
to help orphans, not drill a well. Drilling the well will help
the orphans, but your ask needs to concentrate on the orphans.
Here’s how you would answer the above three questions.

Q. What is my client’s need?
A. To avoid deadly
dysentery.

Q. What do we presently lack to meet that need?
A. A well
that supplies fresh water.

Q. How will my clients benefit if we meet that need?
A.
Live rather than die an excruciating death. Continue enjoying
the benefits of full-time schooling. Continue to reach their
potential physically, socially and emotionally. Avoid many
medical complications later in life. Be productive members of
society in a few years. Be able to help others. You get the idea.

Your job now is to ask for funds to drill the well so that the
children will benefit in those ways listed. Don’t just ask for
money for a well. That’s just a project. Don’t show a photo of
the well in its packing crate. Show how the donor’s gift will
help the children you serve. That’s the people.

What about the “general fund” ask?
The
greatest challenge in this area is when you are requesting funds
for your general fund and not for a tangible project, when you
cannot describe any specific benefits that are tied to a
particular initiative. In these cases, you still need to
describe your need in human terms, and you do this by showing
your donors the view from 10,000 feet instead of 10 feet..

Let’s say you need to raise money by mail for your general fund,
to pay for salaries, administration, office supplies,
postage–all the things that are needed to run a non-profit. The
view from 10 feet says you need to raise $20,000 this quarter to
meet general fund expenses or you’re in trouble with your board.
But the view from 10,000 feet says you need to raise $20,000 to
continue meeting the needs of the people you serve.

So instead of saying this:

“Please donate to our general fund.”

You say this:

“Please send a gift today to our ‘Sequoia Sender’s
Fund.’ From this fund we draw the monies needed to promote our
service to environmentalists at large, train teams, send them
overseas, and handle all the tasks involved in getting those
volunteers onto the field and back again in a way that promotes
responsible forestry practices, encourages and equips local
activists, and blesses the volunteer who goes.”

See the difference? The fund is no longer a general fun but a
fund set aside to accomplish the goals of the organization. It
serves the same purpose, it just has a more compelling name.
This ask is worded in such a way that it covers every office
expense from paper to payroll, yet in a way likely to inspire
and motivate donors.

Your role as a writer of effective fundraising letters is to
always be looking for the human interest story that lies beneath
your immediate financial needs. Capture that, and you’ll capture
the hearts and minds of your donors.

© 2005 Sharpe Copy Inc. You may reprint this
article online and in print provided the links remain live and
the content remains unaltered (including the “About the author”
message).

May 17, 2008: 3:30 am: adminMarketing Info

There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

There are many benefits of having testimonials. Here are some of them.

Testimonials appease the target market

Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

Testimonials assure quality

Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product/service.

Testimonials give advantage

Credible testimonials provide a competitive advantage for the product/service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.

There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:

a) Testimonials from satisfied customers

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product/service is all about.

b) Testimonials from experts

Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it?

c) Testimonials from celebrities

In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are infested by testimonials from celebrities.
People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.

There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones which can be compressed into a few catchy words. “I lost 20 pounds in two weeks time!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.

Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location and age should be included whenever possible.

Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their testimonials.

So how does a business owner get started with the whole testimonial thing?

Here are some steps on how to archive testimonials.

1. Before anything else, only products/ services with outstanding quality deserve testimonials, so one must make sure that his product/service possesses exceptional quality.

2. Ask the help of your customers. One must be able to communicate to his customers his need of getting their testimonials. If they are really satisfied with the product/service, they would be more than willing to participate.

3. Interview your customers. Ask them about what they like about your product/service, why they chose your product and other questions like these.

4. Ask them if they are willing to make a written testimonial. You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval. You might want to make the wordings catchy and let them approve the testimonials.

5. Ask them if you could record the testimonial using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.

6. Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from the testimonials.

Testimonials are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.

Scott Wilson is the author of “How to Create Money Sucking Ads That Work on Autopilot While You Go Fishing” a free 12 page report available for a limited time at http://www.smarterbusinessleads.com Also go there right now for your free copy of the brand new Mp3 Audio “Dirt Cheap Advertising Secrets”.

May 1, 2008: 12:05 am: adminMarketing Info

How do you create value when you are a consultant or a salesperson?

Value comes from many angles; you the consultant, your marketing pieces, your employees or subcontractors, and from your current clients. Each of these provides a basis for creating the true value of your organization. The following is a four step plan on how to determine what your true value may be.

One, as a consultant, you have a perceived value in your mind. You know your own expertise, what you have to offer, and how it should benefit the client. Write down the value you think you provide to the client. Describe in detail why you think each item is of value to the client.

Two, examine the marketing pieces you already have in place. What value does each piece have? Look at each piece from your own perspective and then look at them again from the customers’ perspective.

Three, ask your subcontractors or employees what they think about the value you bring to the client. Ask them individually first and then ask them in a group. Record all of the comments.

Fourth, ask your clients about the value you bring to them. Ask as many clients as you can possibly fit into a one or two week time frame. Write down their views, do not rely on your memory as to what they might have said. If you go by memory, you risk the chance that you will add your own view to their opinion.

Once you have gathered all the information from the four areas, it is time to analyze your value to the client. If you are lucky, all four components will be the same and you are excellent at determining your value. In this case, your next step is to create your value statement.

If you are out of sync with any of the elements, particularly from the customers’ viewpoint, then you have some work to do in re-examining your value proposition. What the customer perceives is the real value. What you perceive is only your opinion.

Create your value statement based on all the feedback but weight your statement heavily on how your client sees you. The statement you create will help you when designing your marketing collateral and it will give you an edge on making your campaign successful. New and [potential clients will see the value in your service immediately from their point of view and not yours. Take the time to do the survey and do not be afraid of what your clients say about you, after all they did hire you in the first place.

Bette Daoust, Ph.D. - EzineArticles Expert Author

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit http://www.BlueprintBooks.com.

April 16, 2008: 6:21 pm: adminMarketing Info

If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.

Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.

1. Choose a descriptive and short domain name. It is essential to choose a good domain name. Don’t go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.
2. Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.
3. Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.
4. Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.
5. Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Don’t make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.
6. Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.
7. Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.
8. Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.

These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.

About the author:

About the author:
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.netand its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
http://www.i-wayhost.net(Straight Forward Host)
http://www.onlydevelopers.com(Open community for developers)
http://www.siplnet.com(Customized billing solutions)

April 10, 2008: 5:14 pm: adminMarketing Info

In today’s fast-paced Web environment, there are lots of
ways you can add value to your website. The most common one
is simple ‘content’ in the form of articles related to your
business. But many entrepreneurs have taken that concept a
step farther, and are now offering content that not only
complements their business presentation, but that can be
sold as a separate product.

Selling an informational product from your website is worth
considering no matter what your business is. From ebooks to
audiotapes to videotapes, the choices are varied - and many
of them are surprisingly affordable, with all the technology
available to us now.

Take, for example, websites about sales techniques. Many
online sales experts - particularly trainers and coaches -
have available, on their websites, books and tapes ABOUT the
art of selling. Visitors to the site can learn from browsing
through the free informational content there, or they have
the option of purchasing these additional products to
further pursue their learning.

Let’s say you wanted to learn how to golf — there are
several ways to go about it. You would want to get out on a
course and hit a few balls, you might take a lesson or two,
and you might subscribe to a magazine about golfing.

If you’re on the Internet, you’ll most certainly do a search
for golf websites. And when you find them, you’ll likely
discover that a huge percentage of websites about the game
of golf have instructional videos you can purchase to help
you with your game.

I know a woman who is a plastic surgery consultant. Although
she has lots of good informational articles on her website,
her hottest product is a tape she made of interviews with
doctors regarding various procedures. It sells, directly
from her website, for over $20 - and sells like the
proverbial hotcakes, too!

A wallpaper expert I know has a little coil-bound booklet of
‘Interior Decorating Tips’ for sale on his website - for
$10. It took him about 20 minutes to put the thing together,
at a cost of about $1.30 per book!

How can you apply this concept to your business, and your
website? Can you create an ebook about your product that
people would be willing to pay for? Does your product or
service lend itself to any kind of instructional information
that you could sell? Would an audiotape work for you? Have
you ever thought of creating an instructional videotape for
your site visitors? A step-by-step visual presentation of
your product or service could be just the goldmine your
website needs.

Don’t miss out on a whole new avenue of inexpensive, but
highly effective, promotional materials for your business!

About the Author

Lane Bowers is a Barefoot Skiing Instructor
whose instructional videos provide an extra
benefit to his students. Check out his website at
http://www.thebarefootcompany.com/