Book Reviews


April 7, 2008: 5:13 pm: adminBook Reviews

If one didn’t look at the title of Dr. Tyler’s book, “Jesus Christ: Self-Denial or Self-Esteem,” they might think they were reading a book about the life of Christ instead of a refutation of the self-esteem movement. Dr. Tyler takes a different approach that’s characteristic of some of the other books on critiquing self-esteem. He doesn’t exclusively argue that the self-esteem position is defective from a humanistic psychological approach as Paul Vitz does. Nor does he attempt to contrast each heretical thought and compare it to an exhaustive look at scripture references. Instead, he compares the notion of selfism to the life and practices of Jesus Christ. By so doing, he demonstrates that self-esteem flies directly in the face of what Christ was teaching others, especially His very own disciples.

In the introduction, Dr. Tyler makes the case that the new pop culture words, self-image, self-esteem and self-worth have one central focus: self. This being a recent phenomena (within the past 25 years), it has had a significant influence on the church and its teachings. He quotes Robert Schuller who says that a new reformation is needed and that being one centering on self-esteem. (It’s ironic that Schuller uses the word reformation. “The Reformation,” nearly 500 years ago, affirmed the utter ruin and insufficiency of man’s condition and reinforced the complete sufficiency of scripture, grace, faith and Christa complete and utter opposition of what Schuller wants.) Dr. Tyler seeks to declare that the Bible’s emphasis is on self-denial, a concept that is apparently anathema to modern day authors. And where are, Dr. Tyler asks, the words of Jesus when he supposedly tells his followers to “love themselves, esteem themselves, accept themselves, believe in themselves, develop a healthy self-image, or nurture feelings of significance and worth?” Dr. Tyler looks for them in the next three chapters of his book as he explores the words, works, and parables of Christ.

Dr. Tyler explores Christ’s encounter with various people. Jesus was always other-oriented in that He was continually about His father’s business. His baptism, the cleansing of the temple and the meeting with the Samaritan women are just a few examples that Dr. Tyler cites as proof. The most striking evidence appears in Christ’s Sermon on the Mount where Jesus tells the crowd how to obtain blessedness (happiness). One would expect to find here Christ giving exhortation on seeking self-affirmation if the self-esteem zealots were true. However, Dr. Tyler cites five Beatitudes that Christ preached which further disappoints the selfism crowd. Christ proclaimed blessedness would occur to those who are poor in spirit, mourn, practice meekness, are hungry and thirsty for righteousness, and are merciful.

Leaving Christ’s words, Dr. Tyler explores the miracles of Jesus Christ. Jesus used miracles as proof of His divine authority, to give substance to His words, and also to demonstrate his other-oriented attitude by offering love and sympathy for mankind. Dr. Tyler gives several examples, healing of the leper and the Roman centurion’s servant, the calming for the Sea of Galilee, the demon-possessed man, to name a few. This shows Christ was focused on meeting the needs of others. Dr. Tyler also leaves the self-love advocates with a question as to where was the person who cried “I hate myself, I feel inferior and inadequate; heal me Son of David;” (not in Galilee apparently).

Dr. Tyler uses the parables to further prove that Christ was other-oriented. He gives a brief explanation on the purpose of parables. He explains the dilemma that many find as to why Christ spoke in parables, i.e., Christ intentionally hid from the disobedient and rebellious His mysteries. Dr. Tyler’s quotation from G. Campbell Morgan seems out of step however as Campbell’s quote muddies the water. It appears inconsistent with Matthew 13:15b. “lest at any time they should see with their eyes, and hear with their ears, and should understand with their heart, and should be converted, and I should heal them.”

Dr. Tyler closes his book by acknowledging that undeniably self-esteemism is found in the scriptures. It’s origin is in Genesis 3:6, “And when the woman saw that the tree was good for food, and that it was pleasant to the eyes, and a tree to be desired to make one wise, she took of the fruit thereof, and did eat, and gave also unto her husband with her; and he did eat.” This was the beginning of mankind becoming self-oriented. It’s clear to the reader that support for current selfism philosophy cannot be gleaned from the teachings or the life of Christ. Christ was certainly focused on doing His Father’s business as well as relieving the suffering of others.

Johnny Kicklighter is a counselor at Gateway Biblical Counseling & Training Center.

April 4, 2008: 10:36 am: adminBook Reviews

This is Edmund Loh here with something to share on unique Resell Rights packaging strategy. I learned that Resell Rights packaging can worry most resellers thus if you are one of them, I hope you find this article useful.

Little doubt - the Resell Rights market is extremely competitive today. When you purchase Resell Rights that are easily available, it often means that you are not the only person or entity that has purchased those rights. But this doesn’t mean you can’t win big as a reseller. So, if you are going to succeed in today’s market, you must find new ways to repackage your Resell Rights products.

There are many ways that you can make your Resell Rights product unique. However, first, you must check your reseller license so that you are aware of what you are (not) allowed to do. Different creators of products have different requirements for their products that they make available for resell. For instance, some may state that you cannot change anything about the product - you can only resell it, while others may give you full license to do what you will with the product.

Once you know what you can and cannot do as far as your license goes, you are ready to begin work on your Resell Rights products unique packaging. When you think of ‘repackaging’ it’s often hard to imagine how one might ‘repackage’ a digital product. You are most likely envisioning changing the ebook cover of the product - using one of your own or having one created especially for the product - as opposed to using the one that is included in your resell package. This is an excellent place to start.

Most of the other resellers will be using the same ebook cover that is included in the packaging. Making your Resell Rights product stand out will require a fresh new look. There are many different ebook cover designs available - for free - on the Internet, and you can of course use those. However, it would probably be in your best interest to create your own, or have one created for you.

There are many different types of software available today that can help you create your own unique ebook cover. This software is usually very inexpensive, and very useful. This software is extremely easy to learn and use and you should not have any problems with it. But the ‘outside’ look of the package isn’t exactly what will set you apart from your competition. There is, in fact, a great deal more that you can do with the inside of the package.

There are several things that you can add to your Resell Rights products package that have nothing to do with your license, or changing the product itself in anyway. In this area, you have a free hand, and you can do what you feel will work best and set you apart from the competition.

Some ways to make your Resell Rights product package unique is to include other bonuses, audio recordings, videos, articles, or even software that is related to the product. You can also think ‘outside’ of the box. For instance, you could create a ‘member’s only’ forum for customers that purchase your Resell Rights product, depending on what the product is. You could also effectively combine several Resell Rights products that are related to each other to meet and exceed your customer’s expectations. As a marketer, you know that over delivering is one of the many keys to success - and by repackaging your Resell Rights products, you will be over delivering in a way that your competitors are not!

The important thing is to add value to the Resell Rights product that your competitors are not adding - or to exceed what they are adding to the package. Put some real thought into it, and see what you come up with. You will of course need to change any sales copy that was included with your Resell Rights product to reflect your packaging - including changing the graphics for your new ebook cover!

Edmund Loh specializes in Resell Rights and Private Label Rights businesses and is a cooperative partner of several business associates. Let Edmund cut through all the Resell Rights myths and deliver you strictly the facts in his “3 Steps to Profiting from Your Resell Rights Business” report at http://www.ebizmodelsyoucancopy.com/resellrights.

Edmund Loh - EzineArticles Expert Author